A Bold New Flavor of Entrepreneurship

 

I discovered that ice cream is the perfect carrier of scent.

Gillian White Managing editor of The Atlantic
Session

A Bold New Flavor of Entrepreneurship

Setup

When people say that no one else in the world makes ice cream like you do, you must be making pretty good ice cream. And so it is with Jeni Britton Bauer, art student turned world famous ice cream entrepreneur. In this conversation, Britton Bauer shares how she followed her creative instincts — and her taste buds — as she dropped out of college and decided to pursue her dreams as an entrepreneur. What role do entrepreneurs like Britton Bauer play in the growth economy, and how can we create the conditions necessary for the launch of the next generation of successful — and sweet — innovations?

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Economy

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