Being a parent is more challenging than ever. Workplace demands, the shortage of affordable daycare and paid leave policies, and the complexities of social media all put enormous strains on families. Yet parents have been left largely on their own to navigate the systems and build the structures their children need to thrive and often feel isolated and exhausted. Given the role that early childhood development plays in long-term health and wellbeing, ignoring parental needs is an unsustainable strategy. It’s time we give mothers and fathers the robust support they deserve.